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Guides and field notes on AI search, GEO and how AI assistants choose which brands to recommend.
Updated 5 October 2026
Notes on AI search
What we learn from auditing how ChatGPT, Gemini, Perplexity and Google AI Overviews answer buyer questions. We start with two guides that cover the basics; field notes from real audits follow as we publish them.
- Guide · 5 min readAI Search GuideHow AI assistants like ChatGPT, Gemini, Perplexity and Google AI Overviews find, judge and recommend brands, and how to measure where you stand.Read
- Guide · 4 min readGEO GuideA practical introduction to Generative Engine Optimization: what it is, how it differs from SEO, and the steps that get a brand known and recommended by AI.Read
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